A collaboration between the Minority Opportunities Athletic Association (MOAA) and Wisconsin’s Equity and Inclusion Laboratory (Wei LAB), which is part of UW-Madison’s School of Education, will study intercollegiate athletics departments with the goal of offering suggestions for improving hiring practices and workplace environments.
The National Study of Intercollegiate Athletics, which officially launches in June, will assist colleges and universities analyze their athletics departments in terms of diversity and inclusion by providing a comprehensive overview of their hiring practices and existing perceptions of the work environment in their departments, according to Wei LAB Director and Chief Research Scientist Dr. Jerlando F. L. Jackson.
“This study will help to fill a knowledge gap that results in too many assumptions being made as to the intents of individuals or the fairness of processes,” Jackson said. “The information we’re gathering has the potential to help every institution that elects to participate.”
Key to the relationship is privacy, as the report the Wei LAB will produce for participating athletic departments will not be made public. The privacy is intended to allow participating departments to have a more open dialogue with the Wei LAB and MOAA about the study’s findings, Jackson said.
“We want to make this information available to each athletic department to help them do a much better job in understanding how their hiring practices are similar or different than their peers. We don’t want shame to affect participation – it’s important for departments to understand that the study is intended to be an educational experience, for them and for us,” he said.
Vital to the study’s launch and continued success is Jackson’s relationship with former University of Wisconsin–Madison Deputy Athletic Director T. Frazier, who now serves as the Athletic Director at Northern Illinois University. Frazier is a past president of MOAA, an organization that promotes equitable employment opportunities for minorities in the athletics industry.
“This study parallels our mission and we look forward to help contribute and promote best practices for diversity and inclusion,” Frazier said.
Jackson said the initiative to launch the NSIA emerged out of frustration from athletic directors in the challenges they faced in their attempts to change the culture of their departments.
“Many of them knew that their institutions weren’t doing well in their efforts to diversify their departments, but they didn’t know why,” Jackson said. “There was no data and without data, everything was left to speculation.”
The system designed by the Wei LAB centers its investigation of each athletic department into four categories: athletic administrator career trajectories and career ambitions, senior-level administrator searches, athletic administrator hiring practices and workplace climate.
That individual-level data can help athletic directors understand how their departments are perceived by their own current and potential future employees, and give them answers as to why they might have difficulty recruiting or advancing minority employees, Jackson said.
“There’s no way to know exactly what your employees think unless you ask them, and this process is designed to get those honest answers. A senior administrator job may be perceived as more secure than the athletic director role, or there may be the perception that the university wouldn’t be receptive to a minority candidate. Or it could just be that the person who would be a great athletic director just likes the job he or she already has,” Jackson said.
After a school’s assessment is complete, representatives from the Wei LAB and MOAA meet with those who commissioned the study to help interpret the findings and offer suggestions for next steps.
“The Wei LAB’s role is limited to helping you understand the data, while MOAA will be more active in working with athletic directors to help them think differently about how they may want to structure their hiring processes and engage groups that work at their institutions to be more inclusive,” Jackson said.
The NSIA is available to colleges and universities with NCAA Division I, II and III programs as well as minority-serving institutions and two-year colleges. As more data is collected, the Wei LAB will be able to sort by various categories within and between divisions and conferences, allowing athletic directors to compare their own departments to others across the country. The new data will also allow the Wei LAB and MOAA to improve their understanding of how equitable work environments are created and maintained, and allow MOAA to provide better advice and suggestions for improvement of workplace climates.
The end goal, according to Jackson and Frazier, is to reduce and eventually eliminate glass ceilings in athletic departments at postsecondary institutions.
“We are trying to provide a real metric around hiring and workplace environment satisfaction in university athletic departments around the country, which hasn’t been done before at the level we are planning to accomplish,” Jackson said. “It’s a goal which I think can be accomplished because a majority of these institutions want to change, they just don’t know how. We want the NSIA to be their first step toward better decision-making and system creation on the national level, hopefully resulting in more equity in representation of people from underrepresented backgrounds in the leadership of intercollegiate athletics.”